Performance Racing Industry

Performance Racing Industry (PRI) Magazine serves as the motorsports industry’s go-to source for trends, merchandising ideas, new products, business strategies, and more. All forms of auto racing are covered: drag racing, open wheel, stock car, modifieds, dirt late model, road racing, karting, drifting, pulling, and everything in between.

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SOUND OF SUCCESS

Performance Racing Industry

SHUTTER SPEED • GT WORLD CHALLENGE 2025

INDUSTRY INSIGHTS JAMIE LITTLE • Jamie Little has carved out a stellar career as a motorsports broadcaster, establishing plenty of “firsts” covering NASCAR, IndyCar, Supercross, and more.

A NEW CURRENCY FOR SPEED MERCHANTS • Beneath the horsepower, trends in data, deals, and education observed at the PRI Show are starting to reshape motorsports.

PRI = ROI • VALUE WAS AFFIRMED IN EVERY SQUARE FOOT OF THE INDIANA CONVENTION CENTER AND LUCAS OIL STADIUM DURING DECEMBER’S PRI SHOW. THIS MOTORSPORTS TRADE EVENT SHOWCASED PRODUCTS, EQUIPMENT, NETWORKING, LEARNING, AND NUMEROUS OTHER OPPORTUNITIES THAT COULD ONLY BE FOUND IN THIS ONE LOCATION.

INNOVATION HEADLINERS • A FIRST STOP FOR NUMEROUS PRI SHOWGOERS WAS THE FEATURED PRODUCTS SHOWCASE, AND FOR GOOD REASON. HERE’S A SELECTION OF SOME OF THE PRODUCTS AND EQUIPMENT THAT MADE PEOPLE STOP IN THEIR TRACKS PLUS THE TOP PICKS FROM OUR JUDGES. TO SEE ALL THE PRODUCTS IN THE 2025 FEATURED PRODUCTS SHOWCASE, VISIT PERFORMANCERACING.COM/TRADESHOW/FEATURED-PRODUCTS/2025.

PICTURE PERFECT • From the drop of the green flag to kick off the PRI Show until the checkered flag waved at its conclusion, Indianapolis was home to the racing industry’s annual gathering where business deals were signed, relationships were renewed, and significant industry news was announced. Some of the Show’s highlights were captured by PRI’s team of expert photographers, which we share on the following pages. For a full photo recap, visit tinyurl.com/PRIShow2025PhotoGallery.

PRO MOD MANIA • Pro Modifieds are skyrocketing in popularity as drag racing’s fastest doorslammer class with recognizable bodies, mega-horsepower engines, and larger-than-life personalities that compete behind the steering wheel.

DRAG RACING’S PHOENIX • IMPORT DRAG RACING, ONE OF THE HOTTEST RACING SEGMENTS IN THE 1990s, LOST ITS MOMENTUM IN THE 21ST CENTURY. WE EXPLORE THE RISE, FALL, AND RISE AGAIN OF THESE HIGH-POWERED, SMALL-BODIED ROCKET SHIPS ON WHEELS.

PRECISION BUILT RACE CARS • AN INDEPENDENT ATTITUDE, AN ANALYTICAL APPROACH, AND MORE THAN TWO DECADES OF FABRICATION EXPERIENCE HAVE MADE PBRC A RISING STAR IN THE RACE-CAR INDUSTRY. NOW THIS BROWNSBURG, INDIANA, BUILDER OF FUELERS AND FUNNY CARS IS ADDING DOORSLAMMERS TO ITS REPERTOIRE.

UNDER PRESSURE • EXPLORING HEAD GASKET TECHNOLOGY AND HOW TODAY’S DESIGNS CAN KEEP UP WITH THE MASSIVE AMOUNTS OF POWER BEING PRODUCED.

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TREND FOLLOWERS • ENGINE MAPPING AND POWER ADDERS ARE JUST SOME OF THE INNOVATORS LEADING TODAY’S CAMSHAFT DEVELOPMENT.

ADVOCACY CORNER • Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.

INDUSTRY NEWS