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Title details for McDonald's by Cath Senker - Available

McDonald's

The Business behind the Golden Arches

by Cath Senker
ebook
1 of 1 copy available
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1 of 1 copy available
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products—from the Big Mac to the Happy Meal—came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

  • Creators

  • Series

    Big Brands

  • Publisher

  • Release date

    January 1, 2016

  • Formats

    • OverDrive Read

      • ISBN: 9781512405934

    • PDF ebook

      • ISBN: 9781512405934
      • File size: 6702 KB

  • Languages

    • English

  • Levels

    • ATOS Level: 7.2
    • Lexile® Measure: 1170
    • Interest Level: 4-8(MG)
    • Text Difficulty: 6-9

  • Reviews

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Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English

Levels

  • ATOS Level:7.2
  • Lexile® Measure:1170
  • Interest Level:4-8(MG)
  • Text Difficulty:6-9

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